He will make them fish for people.

The Third Sunday after Epiphany’s Gospel is from Mark1:14-20 in which Jesus, who comes upon some men fishing, gathers more followers by saying that He will make them fish for people.
Pastor Eric, with his fishing tackle box, talked of how different lures trick different fish to bite the fishing hook.
Jesus did not trick people into following him but did ask them to repent and follow me.
To the people of His time, Jesus must have been a beacon, a light to turn to as He taught them to overcome diversity and confusion and learn how to just love others.